we do not challenge the genre because our group tried to keep to some of the stereotypes of hip-hop music videos. the main things we kept were stereotypes of clothing such as hoodies and baggy clothing. another stereotype we kept to were the urban landscapes, we wanted grimey alley ways and lots of graffitti. We went to places like this because it would fit in well with the stereotype. We also went to places like this because we did not want the audience knowing it was cambridge so we did not film any famous landmarks. Our groups main influence was a music video the foriegn beggers called "get a bit more". This video gave us the idea to add flashes to our video to break the video up. this video had a lot of things in it that we wanted to do so that is what first interested us in the video. What we found out about hip-hop music videos dont do is tell a story, all the do is brag about what possesions they have and also how much money the have. We tried to challenge this by not filming us with fancy cars and women, we instead tell a story to keep the audiences attention.
How effective is the combination of your main product and ancilliary texts?
I think together with the anciliary task the music video turned out good and i think they are quite effective. As the music video is called "amongst the maddness" we wanted the anciliary task to link in with the name, focusing on the word maddness. so for things like the advertisements and album covers we tried to make them really mad and random. I think this was good because it made our task different and unique, also by doing this it keeps people interested and makes them want to look into it more. I made a magazine advert and for this i decided to sketch it out. As i was drawing it i tried to keep it mad and random so i sketched little characters and random objects. After i finished the sketch we scanned it on to the computer and from there i added colour digitally to make it easier. I made the colours bright and contrasting to keep it mad but the main reason was to make it eye attracting.
What have you learnt from your audience feedback?
Audience feedback shows that we did keep to some our genres stereotypes. They agreed with the stereotype of location where we were rapping next to graffiti. The audience like how the beat goes well with the visual which we spent a lot of time doing so I am happy with that. The clothing stereotype was also picked up upon the audience. The audience say we do well to engage with the audience as we rap to the camera, give them a story and we address the camera straight away. From the audience feedback they seem to enjoy our editing with the flashes and with visuals syncing with track. They also like the locations and clothing.
How did you use new media technologies in the construction and research, planning and evaluation stages?
In the research we used new media technologies such as YouTube. We used this website to research other music videos in our group’s genre. This turned out to be very effective as in our research we found the foreign beggars video that gave us the flashes idea for the video. We also used search engines like Google to find lyrics for our song. When we could not find the lyrics we used Final Cut to slow the song down and then we wrote the lyrics out. After filming our video we also used Final Cut to edit the video. This involved adding the flashes from our research, adding a filters and cutting up the footage and putting it in where we need it. After we finished the video we made a series of adverts and cd covers to promote the video. We used media technologies such as Photoshop to make these. We used Photoshop to add things like text, images and to add colour digitally. Some members in the group used a website called “Dafont.com” which has a variety of new fonts that are not on comp ofuters. By doing this it will make our work much more original. We also took photos of ourselves and added them to are advertisements. From the evaluation stage I have used our blog to look at audience feedback and re-look at our music video.