Monday, 17 January 2011

josh evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

we do not challenge the genre because our group tried to keep to some of the stereotypes of hip-hop music videos. the main things we kept were stereotypes of clothing such as hoodies and baggy clothing. another stereotype we kept to were the urban landscapes, we wanted grimey alley ways and lots of graffitti. We went to places like this because it would fit in well with the stereotype. We also went to places like this because we did not want the audience knowing it was cambridge so we did not film any famous landmarks. Our groups main influence was a music video the foriegn beggers called "get a bit more". This video gave us the idea to add flashes to our video to break the video up. this video had a lot of things in it that we wanted to do so that is what first interested us in the video. What we found out about hip-hop music videos dont do is tell a story, all the do is brag about what possesions they have and also how much money the have. We tried to challenge this by not filming us with fancy cars and women, we instead tell a story to keep the audiences attention.

How effective is the combination of your main product and ancilliary texts?
I think together with the anciliary task the music video turned out good and i think they are quite effective. As the music video is called "amongst the maddness" we wanted the anciliary task to link in with the name, focusing on the word maddness. so for things like the advertisements and album covers we tried to make them really mad and random. I think this was good because it made our task different and unique, also by doing this it keeps people interested and makes them want to look into it more. I made a magazine advert and for this i decided to sketch it out. As i was drawing it i tried to keep it mad and random so i sketched little characters and random objects. After i finished the sketch we scanned it on to the computer and from there i added colour digitally to make it easier. I made the colours bright and contrasting to keep it mad but the main reason was to make it eye attracting.

What have you learnt from your audience feedback?
Audience feedback shows that we did keep to some our genres stereotypes. They agreed with the stereotype of location where we were rapping next to graffiti. The audience like how the beat goes well with the visual which we spent a lot of time doing so I am happy with that. The clothing stereotype was also picked up upon the audience. The audience say we do well to engage with the audience as we rap to the camera, give them a story and we address the camera straight away. From the audience feedback they seem to enjoy our editing with the flashes and with visuals syncing with track. They also like the locations and clothing.

How did you use new media technologies in the construction and research, planning and evaluation stages?
In the research we used new media technologies such as YouTube. We used this website to research other music videos in our group’s genre. This turned out to be very effective as in our research we found the foreign beggars video that gave us the flashes idea for the video. We also used search engines like Google to find lyrics for our song. When we could not find the lyrics we used Final Cut to slow the song down and then we wrote the lyrics out. After filming our video we also used Final Cut to edit the video. This involved adding the flashes from our research, adding a filters and cutting up the footage and putting it in where we need it. After we finished the video we made a series of adverts and cd covers to promote the video. We used media technologies such as Photoshop to make these.  We used Photoshop to add things like text, images and to add colour digitally. Some members in the group used a website called “” which has a variety of new fonts that are not on comp ofuters. By doing this it will make our work much more original.  We also took photos of ourselves and added them to are advertisements. From the evaluation stage I have used our blog to look at audience feedback and re-look at our music video.

Thursday, 16 December 2010

We are placing already existing music videos into our commentary in select parts to epitomize our video to show the conventions and to show how we differed from them.

Friday, 10 December 2010

Mick.M final evaluation commentary

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media product is a Hip-Hop music soundtrack. Usually a characteristic that the normal hip-hop video uses is urban scenery and urban/grime’y apparel. Very often a typical hip-hop music video uses attractive females dressed provocatively to show that now the artists is living the type of lifestyle that the typical audience member could only aspire too. There is also many popular artist’s flaunting their newly found wealth, to yet again symbolize the aspirational quality of their lives. This is shown to glamorize the artist’s lifestyle, which is always seen in this style of music video. The styling used now a days for the average hip-hop music video can be considered to not uphold the true meanings of this lifestyle as seen by predecessors. Although previous hip-hop videos injected their representations with a political message about what black people can achieve, the more recent music videos offer the lifestyle but not the politics. They have to some degree become cliché.
Through our use of graffiti styled walls and “hoodies” we were sticking to the normal conventions seen in most hip-hop videos. Through our use of grime’y areas this also helped us stick to the usual convention of styling for this style of video. We had all talked previously in and outside of lessons about only sticking to one to three traditions from our style of music video, to give it the hip-hop/urban feel. But we also agreed to change a few of the conventions to give our own form of final finish to it.
We challenged today’s conventions of the usual hip-hop video by not using large lavish and expensive areas, not portraying women as objects and not showing off large sums of money as the habitual hip-hop video does. We also opposed the characteristic styling seen in many hip-hop music videos by involving a form of story line in our production (where normal videos are seen in expensive houses with expensive cars, with very little or no storyline).
What we used in Editing: In our editing process we decided to make scenes flash in and out of each other, for all the parts which we found ourselves getting bored by. We also had friends and other classmates review our work. The flashes are as far from conventions of a typical hip-hop music video as possible, we get this idea from a track a member of our group found called “Get A Bit More” by the Foreign Beggars.
What we used for Mise-en-scѐne: We used grime’y locations such as garages and other highly concreted areas. So we used urban scenery, a spectrum of urban clothing and our use of graffiti wall art in our backgrounds. It challenges the typical conventions by having flashing scenery in parts and car scenes as flashing parts to our final movie to keep the viewer intrigued, and so hopefully we will achieve good results.
What we decided in Sound: No background sounding was used so I can’t comment upon this. We all preferred the simpler use of just the soundtrack we had selected; Amongst the Madness by The Nextmen.
How effective is the combination of your main product and ancillary texts?
I think our main video track works very well with some good in sync lip-syncing. I think our blog posts work quite well and give viewers a general gist of our ideas for what we are planning and what we would have hoped to do if it was possible. I think our blogging area is very inviting and captivating due to the group choosing to change the boring background colours and our group’s name, which in turn made it easier to find ourselves. So overall I think the combination of our music video and our short straight-to-the-point detailed blog posts make for a good read/viewing.
What have you learnt from your audience feedback?
 I personally have learnt from audience feed back to use a wide range of scenery, not just the usual places you would expect. I have also learnt not to stay in one place for too long due to the viewers getting bored of watching the same thing after a while.

How did you use new media technologies in the construction and research, planning and evaluation stages?
I wouldn’t say we used new technologies to be honest just the internet for research, a camcorder for filming the footage, pen and paper/internet for planning and the internet again for our evaluation.

Music video evaluation

Lat lesson we filmed our music video evaluation which went well. This lesson we have been checking the footage and editing.

Tuesday, 7 December 2010

if we had more time

this music video is called Grime ting by Marger. if we had more time i would have liked to take some ideas from this video  and experiment with them in our video. I like it how in this video the have layered different clips together and added similar flashes to the foreign beggars song. both of these things add to the aggressive mood of the song. what first attracted me to video was the fact that they used techniques that we used such as the flashes and filters.

Friday, 3 December 2010

Final video feedback from peers

1. Use of appropriate conventions.

Cinematography typical of music genre gritty/urban.
Rapping in front of graffiti stained wall shows good stereotypical conventions.
Rapping, graffiti and urban location.

2. Relationship between lyrics/sound/visuals.

Clear effort taken to keep relationship between editing/song.
Editing links the sounds to visuals well as the beat enforced by quick transitions.
Sound and the editing works well together.
The visuals change and move well to the beat of the song.

3. Representation of the artist.

Clothes as urban as the setting. Rarely looking at the camera gives singers the air of apathy which suits the song perfectly.
Urban look, urban location.
Artist is shown well in the graffiti scenes, as they look into camera meaning audience can identify them.

4. Strategies to engage audience.

Singing to the camera.
Bright lights and tells good story following people.
Address the camera straight away.

5. Effectiveness of cinematography/editing/mise en scene.

Graffiti, urban, grey concrete.
Good transitions.
Good link between transitions and editing quick shots.
Transitions and editing work well together, quick/clear.
Good editing effects of the flashes, adds something different to the music video.
Locations of urban style areas and graffiti place, are effective as they show the genre of the song well.